• How can you prevent yourself from being scammed even if they provide google analytics data?

    One classic example while browsing the sell marketplace is:
    http://forums.digitalpoint.com/showthread.php?t=1593996

    The pageviews nosedived after march 2010 and it seems like it was faked traffic from that chart and their sell thread was created back in nov 2009. Anyways ways to tell if you're about to purchase a site that has fake traffic?
    Post edited by Unknown User at 2010-05-16 10:47:16
  • Sure, in Google Analytics have a look at the referring sites. If you see a lot of traffic coming from a site like "cheaptraffic.com" you know they have been buying traffic.

    Other signs would be low time spent on site and high bounce rate (over 50% I would consider suspicious).

    If they have awstats or similar make sure they show the referring sites (most tend to show the numbers). If you aren't familiar with the sites (e.g. Google.com) then do a bit of research and see how the source site looks.

    Sites like the one you show often rely on paid traffic in order to retain revenue. So they pay $50 for traffic and earn $100 back through ads. Be careful with sites like that (gindis.com) as games can often have a relatively short shelf life unless you have a full time development team to make new levels, add items etc.
  • [quote="Thomas"]
    Sure, in Google Analytics have a look at the referring sites. If you see a lot of traffic coming from a site like "cheaptraffic.com" you know they have been buying traffic.


    Just wanted to add that while Thomas is correct, you still can't rely solely on the referring sites list as there are already some traffic providers out there that can effectively fool even Google Analytics into thinking that the traffic came from google.com (in which case you should analyse the search terms and see if the site really ranks high enough to be receiving that many clicks) or someothersite.com (in which case check the alexa rank of this site and make sure that the link really exists).

    That's obviously a bit too much when buying cheaper sites, but with four figure deals it already makes sense to go through these extra steps.