UIIF Course

We recommend following the steps below to get the most value from the Membership with BASW

Watch “Using the Site” training video

Set up your profile.

Introduce yourself in the forum.

Watch “Choosing a IIF Course” video

Choose Ant, Dolphin, Dragon, or Whale.

Take action on what you’ve learned.

Stay up to date with the latest trainings.

Attend the next Live Event ($2,000 Discount – Expires in 90 days)
Register for the next Internet Investment Summit within 90 days of your membership registration and get a $2,000 discount on the registration fee. The retail price is $2,997 and $497 for each additional guest. Your cost as a BASW member, if you register in the next 90 days is just $997 and $497 for each additional guest. Use code ‘BASWP’ when you register here.

 

Follow the Quick Start Guides Below for a Detailed Step-by-Step Approach

Dolphin Quick Start Guide

Dragon Quick Start Guide

Ant Quick Start Guide

Day 1 – Dolphin Quick Start Guide

Step 1: Find a Niche

Determine the best niche for you to focus on buying sites.  Based on our experience, we found when we narrowed the list of the types of sites we were going to buy, the easier and more efficient it was in finding them.   In addition, when you focus on one or two niches, you get to know all aspects of that niche.  For example, the best affiliate programs, who the competitors are, what the best conversion rates are, etc.

When choosing the niche, you don’t have to pick something you know a lot about, but you should be somewhat passionate about it.  You don’t want to pick a niche about xyz just because you think there’s money in that, when you hate xyz.  The days could get very long if that’s the case.

How do you determine the niche?  Use tools such as Google.com/trends and look for niches with a strong trend line.  Search social media sites for trends. The best resource for this is SocialMention.com, just type in a topic and see who’s talking about it and where.

Training Videos…

Module 1 – Best Sites to Buy and Flip

Step 2: Keyword Research

Once you determine the niche you want to go after. (Try and stick to a minimum of three to start) Then you’ll want to do specific research on keywords within that niche.  Let’s use for example purposes only the Niche “Skiing”.  You could say that you want to just go after the word skiing and buy sites that have been optimized for that keyword, with SEO or buying traffic related to that one keyword.  However, you’ll likely find that sites optimized for a keyword that broad may be too expensive or may not be ideal for flipping.  Whereas, if you went after a keyword like “cross country skiing in colorado”, you may find more sites willing to sell and better priced to flip.

We use the tool MarketSamurai to do a lot of the keyword research.  We look for sites with the highest value keywords and least amount of competition.  You can also use Goolge’s Keyword Tools in Adwords to do this as well. (Google is free).  Once you start buying a lot of sites, you’ll want to pay for the MarketSamurai program.

Training Videos…

Module 1 – Keyword Research Training Video

Module 2 – How to Pick a Niche and Type of Site to Buy

Step 3: Search Current Listings of Sites for Sale

Use the Finder Icon in the Navigation menu.  You’ll find three tools available for searching for websites to buy. The Buy-a-Website Finder is a great tool to find sites on Flippa.com (#1 marketplace for buying and selling websites) and you’ll find other search tools as well.

Look for sites in your niche by typing in broad or even narrow niche keywords to see what is selling.  Then go to the sites sold listings and see if any have sold in your niche as well.  Pay attention to the multiples the sites have sold for, what the monetization methods were used on the site, how much traffic the site was getting when sold, the age of the site and what the claimed income was.  By looking at all these areas, you’ll get a really good idea of what sites may sell for in your niche.  Now you can outline what you want to pay for a site and what you want to sell it for.

For example, if you find that sites are selling for 15 times the monthly profit, you know you need to purchase sites for less than 15 times.  Hopefully, you’re picking up sites for less than 10 in order to put some money into the sites as well and still have a good margin of profit.

Step 4: Determine Monetization Methods

When looking at the sites, don’t just look at how the site is making money, but where the site is making money as well.  For example, if you see a banner ad, don’t just say banner advertising is the monetization method.  Instead, look at the site and find out if they are going through an agency to manage their ads, are they doing it themselves or are they just affiliate links that they placed to look like ads.  Find the ad networks or affiliate networks they are using.   Call those networks and find out what they pay for commissions.  If you can get a naive enough rep on the line, ask them for examples of some of their top affiliates and their websites.  Now you have a list of who is making money and potential acquisitions.

Step 5: Search New Monetization Methods

Now that you’ve looked at what others are doing, search for unique ways to make money on the sites in your niche.  Look on OfferVault.com by typing in the keywords from your research.  Look for good offers that you could use.  Search google for the keywords and go to the sites paying for traffic and see if they have affiliate programs they offer.  Keep a list of all of these to use later when improving sites you buy.

Step 6: Develop Target Cold Call List

Now search Google for the top 10 keywords you’ve researched in your niche.  Look on the first two or three pages of results for sites that don’t appear to be a large company like Wikipedia.org or Yahoo.  Then look in the footer of the site.  What’s the last copyright or date of the last update?  Is it old?  If so, you may have found a site someone is just sitting on and not using.  These people are great to send a cold call email too for interest in buying their site.  In many cases you can even get these sites for a very low multiple.

Module 1 – Cold Call Technique Step-by-Step Training Video

Day 1 – Dragon Quick Start Guide

Step 1: Find a Niche

Determine the best niche for you to focus on buying sites.  Based on our experience, we found when we narrowed the list of the types of sites we were going to buy, the easier and more efficient it was in finding them.   In addition, when you focus on one or two niches, you get to know all aspects of that niche.  For example, the best affiliate programs, who the competitors are, what the best conversion rates are, etc.

When choosing the niche, you don’t have to pick something you know a lot about, but you should be somewhat passionate about it.  You don’t want to pick a niche about xyz just because you think there’s money in that, when you hate xyz.  The days could get very long if that’s the case.

How do you determine the niche?  Use tools such as Google.com/trends and look for niches with a strong trend line.  Search social media sites for trends. The best resource for this is SocialMention.com, just type in a topic and see who’s talking about it and where.

Training Videos…

Module 2 – Picking a Niche and Type of Site to Buy

Step 2: Keyword Research

Once you determine the niche you want to go after. (Try and stick to a minimum of three to start) Then you’ll want to do specific research on keywords within that niche.  Let’s use for example purposes only the Niche “Skiing”.  You could say that you want to just go after the word skiing and buy sites that have been optimized for that keyword, with SEO or buying traffic related to that one keyword.  However, you’ll likely find that sites optimized for a keyword that broad may be too expensive or may not be ideal for flipping.  Whereas, if you went after a keyword like “cross country skiing in colorado”, you may find more sites willing to sell and better priced to flip.

We use the tool MarketSamurai to do a lot of the keyword research.  We look for sites with the highest value keywords and least amount of competition.  You can also use Goolge’s Keyword Tools in Adwords to do this as well. (Google is free).  Once you start buying a lot of sites, you’ll want to pay for the MarketSamurai program.

Training Videos…

Module 1 – Keyword Research

Step 3: Search Current Listings of Sites for Sale

Use the Finder Icon in the Navigation menu.  You’ll find three tools available for searching for websites to buy. The Buy-a-Website Finder is a great tool to find sites on Flippa.com (#1 marketplace for buying and selling websites) and you’ll find other search tools as well.

Look for sites in your niche by typing in broad or even narrow niche keywords to see what is selling.  Then go to the sites sold listings and see if any have sold in your niche as well.  Pay attention to the multiples the sites have sold for, what the monetization methods were used on the site, how much traffic the site was getting when sold, the age of the site and what the claimed income was.  By looking at all these areas, you’ll get a really good idea of what sites may sell for in your niche.  Now you can outline what you want to pay for a site and what you want to sell it for.

For example, if you find that sites are selling for 15 times the monthly profit, you know you need to purchase sites for less than 15 times.  Hopefully, you’re picking up sites for less than 10 in order to put some money into the sites as well and still have a good margin of profit.

Step 4: Determine Monetization Methods

When looking at the sites, don’t just look at how the site is making money, but where the site is making money as well.  For example, if you see a banner ad, don’t just say banner advertising is the monetization method.  Instead, look at the site and find out if they are going through an agency to manage their ads, are they doing it themselves or are they just affiliate links that they placed to look like ads.  Find the ad networks or affiliate networks they are using.   Call those networks and find out what they pay for commissions.  If you can get a naive enough rep on the line, ask them for examples of some of their top affiliates and their websites.  Now you have a list of who is making money and potential acquisitions.

Step 5: Search New Monetization Methods

Now that you’ve looked at what others are doing, search for unique ways to make money on the sites in your niche.  Look on OfferVault.com by typing in the keywords from your research.  Look for good offers that you could use.  Search google for the keywords and go to the sites paying for traffic and see if they have affiliate programs they offer.  Keep a list of all of these to use later when improving sites you buy.

Step 6: Develop Target Cold Call List

Now search Google for the top 10 keywords you’ve researched in your niche.  Look on the first two or three pages of results for sites that don’t appear to be a large company like Wikipedia.org or Yahoo.  Then look in the footer of the site.  What’s the last copyright or date of the last update?  Is it old?  If so, you may have found a site someone is just sitting on and not using.  These people are great to send a cold call email too for interest in buying their site.  In many cases you can even get these sites for a very low multiple.

Module 1 – Cold Call Technique Step-by-Step Training Video

Module 1 – Cold Call Technique Step-by-Step

Day 1 – Ant Quick Start Guide

Step 1: Find a Niche

Determine the best niche for you to focus on building sites.  Based on our experience, we found when we narrowed the list of the types of sites we were going to build in, the more profitable it was.   In addition, when you focus on one or two niches, you get to know all aspects of that niche.  For example, the best affiliate programs, who the competitors are, what the best conversion rates are, etc.

When choosing the niche, you don’t have to pick something you know a lot about, but you should be somewhat passionate about it.  You don’t want to pick a niche about xyz just because you think there’s money in that, when you hate xyz.  The days could get very long if that’s the case.

How do you determine the niche?  Use tools such as Google.com/trends and look for niches with a strong trend line.  Search social media sites for trends. The best resource for this is SocialMention.com, just type in a topic and see who’s talking about it and where.

Training Videos…

Module 1 – Niche Research Video

Step 2: Keyword Research

Once you determine the niche you want to go after. (Try and stick to only one for awhile before looking at a second) Then you’ll want to do specific research on keywords within that niche.  Let’s use, for example purposes only, the “Skiing” niche.  You could say that you want to just go after the word skiing and build sites optimized for that keyword.  However, you’ll likely find that trying to compete with other sites in that broad of a niche will be nearly impossible without a lot of time and effort (Not a great approach for an ant) Whereas, if you went after a keyword like “cross country skiing in colorado”, you may find less sites competing for the top terms and make it easier for you to make money on the site.

We use the tool MarketSamurai to do a lot of the keyword research.  We look for sites with the highest value keywords and least amount of competition.  You can also use Goolge’s Keyword Tools in Adwords to do this as well. (Google is free).  Once you start buying a lot of sites, you’ll want to pay for the MarketSamurai program.

Training Videos…

Module 1 – Keyword Research

Step 3: Search Current Listings of Sites for Sale

Use the Finder Icon in the Navigation menu.  You’ll find three tools available for searching for websites to buy. The Buy-a-Website Finder is a great tool to find sites on Flippa.com (#1 marketplace for buying and selling websites) and you’ll find other search tools as well.

Look for sites in your niche by typing in broad or even narrow niche keywords to see what is selling.  Then go to the sites sold listings and see if any have sold in your niche as well.  Pay attention to the multiples the sites have sold for, what the monetization methods were used on the site, how much traffic the site was getting when sold, the age of the site and what the claimed income was.  By looking at all these areas, you’ll get a really good idea of what sites may sell for in your niche.  Now you can outline a plan for how long you hold sites and when you sell them after you’ve built them.

Step 4: Determine Monetization Methods

When looking at other sites, don’t just look at how the site is making money, but also where the site is making money.  For example, if you see a banner ad, don’t just say banner advertising is the monetization method.  Instead, look at the site and find out if they are going through an agency to manage their ads, are they doing it themselves or are they just affiliate links that they placed to look like ads.  Find the ad networks or affiliate networks they are using.   Call those networks and find out what they pay for commissions.  If you can get a naive enough rep on the line, ask them for examples of some of their top affiliates and their websites.  Now you have a list of who is making money and a model for building your sites.

Step 5: Isolate Main Key Phrase

Determine the main key phrase to use for building the first site.  Once you’ve isolated down to your top three, start to search for available domains with that key phrase listed in the domain.  Again, if you are looking at cross country skiing in Colorado, go to GoDaddy.com bulk registration and search for “cross country skiing colorado”, “colorado cross country skiing” “Skiing Colorado cross country” and several other variations.  You can even add a word to make it more unique if you can’t find something with the phrase you decided on (Cross country skiing colorado info).  Come up with a list of the top available listings.  Then go to GoDaddy.com Auction listings as well as Sedo.com and see if you can find any aged domains that fit the key phrase even better.  Keep in mind that you are looking to sell the site so don’t put too much money into the domain itself and not be able to get your money back.
Step 6: Buy Domain Name

Now either buy the domain through GoDaddy.com or one of the auction listings.  We like using GoDaddy because the prices are good and a lot of other website buyers have GoDaddy accounts.  When it comes time to sell it makes it much easier to transfer the domain to the new owner when you both have a GoDaddy Account.  You don’t have to host the site with GoDaddy, just register the domain.