Last updated May 30th, 2013
COLLECTION & USE OF PERSONAL INFORMATION
You can visit the websites of BASW without revealing any personal information. However, BASW needs certain personal information if you wish to purchase our products, sign-up for a membership, register for an affiliate account, receive BASW’s newsletter, or use certain BASW services.
Where required, this information may include your personal contact information and/or your company contact information. BASW will use this information to reply to your inquiries, to provide you with requested products and services, to set up your member’s account, and to contact you regarding new products and services.
GOOGLE AD NETWORK
We use Google ad network remarketing and this system uses a cookie that is captured on your computer. If you don’t wish to be a part of this network you can opt-out.
Opt out of google ad network here
You can also add an add-on to your browser to get rid of the ads here.
COLLECTION & USE OF NON-PERSONAL INFORMATION
BASW automatically receives and records non-personal information on our server logs from your browser including your IP address, cookie information and the page you requested. BASW may use this information to customize the content you see and to fulfill your requests for certain products and services. However, BASW does not connect this non-personal data to any personal information collected from you.
INFORMATION SHARING & DISCLOSURE
BASW may disclose your personal information to third parties who work on behalf of BASW to provide products and services requested by you. We will share personal information for these purposes only with third parties whose privacy policies are consistent with ours or who agree to abide by our policies with respect to personal information.
BASW MAY OTHERWISE DISCLOSE YOUR PERSONAL INFORMATION WHEN:
(a) We have your express consent to share the information for a specified purpose.
(b) We need to respond to subpoenas, court orders or such other legal process.
(c) We need to protect the personal safety of the users of our websites or defend the rights or property of BASW.
If you do not consent to the collection, use or disclosure of your personal information as outlined in this policy, please do not provide any personal information to BASW. If you have provided personal information to BASW and no longer consent to its use or disclosure as outlined herein, please notify BASW.
Unfortunately, no data transmission over the Internet can be considered 100% secure. However, your BASW Information is protected for your privacy and security. In certain areas of our websites, as identified on the site, BASW may use industry-standard SSL-encryption to protect data transmissions.
We also safeguard your personal information from unauthorized access, through access control procedures, network firewalls and physical security measures.
Further, BASW retains your personal information only as long as necessary to fulfill the purposes identified above or as required by law.
Technologies We and Our Third Party Advertising Partners Use
VGM uses technologies such as cookies and pixels to keep track of your activities on our website and our Advertiser’s websites, and to serve you more relevant advertisements. A cookie is a small text file that is stored on your device for record-keeping purposes. Session cookies expire when you close your browser. Persistent cookies remain on your device for an extended period of time. We and our third party partners use session cookies and persistent cookies to make it easier for you to navigate and enhance the experience of our site, and to monitor and evaluate our website’s operation and use.
We use persistent cookies to keep track of your activities when you visit our website or our Advertisers’ websites, and to serve you relevant advertisements. Our Advertising Partners also place persistent cookies on your device when you visit our website or our Advertisers’ websites in order to help us recognize you and serve relevant advertisements to you when you visit their website or online service or websites in their networks. Here’s how it works: When you visit our website or one of our Advertiser’s websites, an VGM pixel on that site causes an VGM cookie and our Advertising Partners’ cookies to be set in your browser. When you visit one of our Advertising Partner’s websites or a website in one of their networks, the Advertising Partner will recognize your browser. VGM or the Advertising Partner may then serve an ad of the Advertiser on whose site VGM originally set the cookie. VGM or the Advertising Partner then may track how many times it shows you an ad from that Advertiser and whether or you clicked on the ad. VGM’s policy is that our Advertising Partners only collect non-personally identifiable information via these cookies and we will cease working with partners found violating this policy.
You can remove cookies by following directions provided in your Internet browser’s “help” file. You may also decline our cookies if your browser permits, but doing so may interfere with your use of our website.
Your choices regarding relevant advertisements
We believe in giving you control over which ads you see. You may opt out of receiving all Retargeted ads from VGM (whether served by us or on our behalf). If you delete your cookies you will need to opt out again. Further, if you use multiple browsers or devices, you will need to execute this opt out on each browser or device.
VGM is an approved member of the Network Advertising Initiative (NAI). If you prefer, you may use the NAI opt out tool.
What is that icon on the ads we serve?
VGM uses the Evidon assurance platform to comply with the cross-industry Self-Regulatory Program for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). As part of this service, VGM’s online advertisements and website are sometimes delivered with icons that help consumers understand how their data is being used and provide consumers choice regarding the ads that they receive.
How we share your information
We may share your information with
- Service providers under contract who help with parts of our business operations, such as fraud prevention, bill collection, marketing, and technology services. We may share your personal information with service providers who assist us with serving relevant ads to you. We require by contract that our service providers only use your information in connection with the services they perform for us and not for their own benefit.
- We may share aggregated non-personally identifiable information about you with Publishers or our Advertisers, such as the number of users who visit a Publisher website or the number of users who clicked on a particular advertisement. We encourage you to review the privacy policies of the website publishers that you visit to learn about their data collection practices. We do not provide information to our Advertisers about your activities or perceived interests. However, when you view or interact with a Retargeted ad, the Advertiser may infer that you engaged in the activities on its site that qualified to you receive the ad, or that you qualify for an interest category used to select the ad.
- Companies that VGM merges with or that acquire VGM.
- Other third parties with your consent or direction to do so.
- We may share information about you if necessary to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of VGM or others.
After 18 months from the date of collection, we de-identify the anonymous data that we collect by removing unique identifiers and truncating IP addresses.
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