Buying Websites – Buying and Selling Websites https://www.buyingandsellingwebsites.com The Ultimate Guide to Buying, Selling and Building Websites as a Business Thu, 20 Aug 2015 03:06:36 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 Buying Websites 2014 http://www.buyingandsellingwebsites.com/buying-websites-2014/ http://www.buyingandsellingwebsites.com/buying-websites-2014/#respond Tue, 24 Dec 2013 20:59:14 +0000 http://www.buyingandsellingwebsites.com/?p=5971 Buying Websites 2014 is going to be fun. However, when you’re buying websites this year make sure you keep in mind the current valuation method website owners are using. In addition, you’ll want to keep in mind the key indicators website buyers are using to get undervalued deals. Here are…

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Buying websites in 2014 is one of the best ways to generate wealth online. Over the last year, my business partner, Chris Yates, and I have bought and sold several websites for a great income.

We also run a live event and a monthly mastermind group for website owners.  Our experience has shown us and our clients, the power of buying websites and generating a tremendous return on our money.

First, we are not talking about buying “domain names”, but rather buying websites with a history of traffic. Although finding websites to purchase with established revenue is preferred, it’s not a requirement.

For example, you could find a website for sale with 25,000 unique visits per month in a niche you already own several websites. You know how to monetize the traffic for websites in the niche already so you might want to buy the website since the traffic is already established and you don’t need to figure out how to grow that portion of the website.

This is just one approach some online entrepreneurs are using to grow their online income.

Buying Websites vs. Building WebsitesBuy Websites vs Build Websites

The majority of individuals who want to own a website believe they need to build it from scratch. They immediately start searching available domain names and thinking about the content they need to create for the website.

One of the most frustrating and time-consuming aspects of building a website is creating the content. When buying websites you are buying the content already created by the previous owner. Buying websites saves a lot of time and headaches of writing the website content from scratch.

Buying Websites WarningsHere is a professional tip when you start buying websites. Check the content of the website you are looking to purchase for originality, quality and personality.

You can check the originality by copying content from a website page and pasting it in sites like grammarly.com or checking the site against tools like Copyscape.com.

You determine the quality of a websites’ content, take the time to read the pages. Don’t just look at the home page and read a couple paragraphs. Actually take the time to drill down in the websites’ sub pages and read the entire page of content. You’ll discover a lot about the writer when you do.

You’ll also want to know the personality of the writers who’ve added content to the site before you thinking about buying a website. What if you are a very conservative person and end up buying a website who’s content writer contradicts a lot of your beliefs? It’s going to be hard to develop content to match the existing personality without outsourcing it. If you decided to write in your conservative style, you may end up losing some of the returning traffic to the site who like the original style.

Even though you need to take some time to pay attention to content of a website you are looking to purchase, it’s faster and easier to buy the website then build it, in our experience.

Buying Websites 3 Months Old vs. 3 Years Old

Another key indicator some online entrepreneurs pay attention to when buying websites is looking at the age of the site. In our experience its riskier to purchase a 3 month old website with 20,000 unique visits a month then buying a 3 year old website with 5,000 unique visits per month.

Although you can get four times the amount of traffic with the 3 month old website, it’s much safer to purchase a site with a history of consistent traffic. We always look at age of a website when doing our due diligence. We are buying websites with a history of consistent and steady traffic growth. If the website has huge spikes in traffic or the website is losing traffic over time, it raises a red flag for us.

Although a spike in traffic growth can just mean a keyword phrase reached number one in google, it could also mean some black hat strategies were used to get that traffic. This is where we drill down on the traffic source and understand the analytics of the site much better than just looking at a basic google analytics report.

When buying websites, we find it much easier to drill down on the traffic analytics with a 3 year old website, then a 3 month old website. Our comfort level is much better when buying websites 3 years old because of it.

Finding Websites to BuyFinding Websites to Buy

In 2014, there will be plenty of options for buying websites. There are several options online and offline, believe it or not.  Here is a list of online sources for buying websites.

The key is to find websites to buy that are undervalued and not being overpriced by an online auction. That being said you can still find good values in an online auction site such as Flippa.com.  However, you need to spend a lot of time searching and monitoring listings and be willing to do the majority of due diligence on the website you want to buy after the auction has ended in order to get the undervalued website.

We’ve found the best approach to finding quality websites to buy is “networking”. I’ve never been much of a networker. In the past if I went to a party, I would be the one in the back of the room close to the food table not talking to a lot of people. Striking up generic conversations was just not my thing.

However, when I started hanging out with more successful entrepreneurs as I built my own companies, I discovered their secret to success. It was to hang out with other successful entrepreneurs and talk shop.

The more you connect with other entrepreneurs in your space and tell others what you do, the more connections you build. One of my favorite quotes of all time is:

Your Network Equals Your Net Worth

I think of this quote anytime I don’t feel like hanging out at a seminar or convention and talking with strangers.

I have created significant wealth for myself by networking. By connecting with other entrepreneurs, investors and mentors I’ve accomplished a couple things.  First, I expanded my network. I know more people I can reach out to for assistance or to help when needed. My network knows what I do. They expand the network for me by introducing other people interested in learning more about what I do.

Second, with the expanded networking knowing what I do, they bring deals to me all the time. Doesn’t it make sense? If you own a website you’d like to sell and know someone that buys websites for a living, wouldn’t you approach them first?

Networking at live events and joining mastermind and entrepreneur groups is critical to our business of buying websites and should be for you as well if you’re looking to buy websites in 2014.

Valuing Websites to Buy in 2014

A few years ago when I first started buying websites, valuations for websites were unbelievable. It’s what attracted me to the industry of buying websites. Where else could you buy an asset at a monthly multiple of 6 or 8?Website Valuation

The first 10 websites Chris and I bought averaged a valuation multiple of 8 times the monthly profit of the website. For example, if the average price of the 10 websites we bought was $9,600, they were generating an average of $14,400 per year in profit.

Another way to explain it, we made our original investment of the website back within 8 months. That’s a 150% return on the money we used to buy the website.

To put that in perspective, I had a real estate deal I’d partnered with another friend of mine just before I started buying websites back in 2008. On the real estate deal, I made 25% on my money and was thrilled. However, when I saw 150%, I changed quickly to online real estate transactions (virtual real estate) instead of physical real estate.

In 2014 the multiples of website deals is going to change. You won’t see many 6 to 8 times multiples as you once did. In 2013, Chris and I found that the average we and our clients would need to look at for multiples was our 2 years times profit of the website.

When I’ve made the statement recently to various entrepreneurs that valuations of websites are starting to move into the 2 year multiple range, they ask why aren’t you just buying offline businesses then since they are right around the same multiple?

My answer is really simple.  First, the amount of revenue you have to generate with an offline business to generate the same amount of profit with an online business typically is 100% or higher. If you profit $10,000 with each business, the offline business typically needs to generate $20,000 or more in revenue, whereas the online business has a much higher profit margin and only needs to generate $11,000 on average.

Second, the offline business typically has much higher fixed expenses. If the business were to stop generating revenue tomorrow, you still have the fixed expenses, whereas with the online business you’re hard costs are usually pretty minimal.

3 Ways for Buying Websites 2014

There are three ways to find the money you need for buying websites.

First, you can use your own money. Use cash or borrow money from your credit card or savings. You can borrow money from a bank line of credit. All of these approaches are using your money. It’s the most commonly used approached and if you’re just starting out buying websites, this is probably where you’ll need to start.

Second, you can partner with someone else who has the money. Working with investors is key to growing an online portfolio. If you’re in the business of buying websites long enough, you’ll need to attract investors.  This again is where networking comes in. If your network knows what you do and how well you do, they’ll bring the investors to you.

However, investors don’t go into business with someone who has never bought a website before. They want people who have a proven track record of success. Don’t seek investors until you proven your capable of buying websites successfully first.

Third, you can do a joint venture with the current owner. Perhaps you don’t have enough money to pay the owner of the website what they want, for the website you want to purchase. You could approach the current owner and ask if they would be willing to joint venture with you.

A joint venture can take be created in several ways. The current website owner could keep some ownership in the website, while you take over the running of the website and some ownership. You can offer a percentage of the sale price up front and a payment plan for the remaining portion of the site.

The key is to be creative with the joint venture and ask what they owner is looking for. You will want to create a win-win scenario to keep the website owner happy while you are still connected with the website.

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Flippa.com Search Features http://www.buyingandsellingwebsites.com/flippa-com-search-features/ http://www.buyingandsellingwebsites.com/flippa-com-search-features/#comments Fri, 03 May 2013 22:49:48 +0000 http://www.buyingandsellingwebsites.com/?p=5675 Flippa.com Search Features for 2013 Looking for better ways to sort through all the websites for sale on Flippa.com? The new Flippa.com search features that have been rolled out recently help a lot. There is a categories search that was recently implemented and provides new ways to sort through the thousands of websites for sale […]

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Flippa.com Search Features for 2013

Looking for better ways to sort through all the websites for sale on Flippa.com? The new Flippa.com search features that have been rolled out recently help a lot.

There is a categories search that was recently implemented and provides new ways to sort through the thousands of websites for sale on the Flippa.com website.

In addition, if you aren’t taking advantage of this one trick for Flippa.com’s advanced search, you’re likely wasting a lot of time searching the listings of websites for sale.

Here are two short videos describing the new categories feature and a quick tip on saving time while searching Flippa.com listings.

Flippa.com Categories Listings


 

Flippa.com Search Tip to Save Time

To learn more about buying websites click here

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Websites for Sale – Flippa Infographic http://www.buyingandsellingwebsites.com/websites-for-sale-flippa-infographic/ http://www.buyingandsellingwebsites.com/websites-for-sale-flippa-infographic/#respond Mon, 12 Nov 2012 22:15:17 +0000 http://www.buyingandsellingwebsites.com/?p=5169 Flippa.com recently posted a new infographic about what’s powering the internet and websites for sale statistics.  The study looked at the various types of websites for sale (Ecommerce, Content Management Systems, Forums and Various other programming languages) to compare which platforms had the highest average price for websites sold. Websites for Sale For example, for […]

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Flippa.com recently posted a new infographic about what’s powering the internet and websites for sale statistics.  The study looked at the various types of websites for sale (Ecommerce, Content Management Systems, Forums and Various other programming languages) to compare which platforms had the highest average price for websites sold.

Websites for Sale

For example, for Content Management Systems (CMS), they looked at all sites sold on Flippa in the last year and got this list of CMS platforms used.

  • WordPress
  • Joomla
  • Drupal
  • Blogger
  • Tumblr
  • Pligg
  • Other

WordPress is the overwhelming favorite in this category with 82.9% of the sites sold.

There are some other interesting gems in the data.  The data sample is from November 2011 to October 2012.  In that time Flippa sold $26 million in websites.  Here is a breakdown of some of the websites for sale and which platforms you should consider building a website on or buying a website.

Ecommerce Websites for Sale

The average sales price for ecommerce websites ranged from $345 to $10,274, depending on the platform the site was built on.

Shopify, OpenCart, Yahoo Store, Magento and BigCommerce were the top brands.  Shopify was the winner with 39.8% of the total sales of Ecommerce sites.  It also had the highest average sale of $10,274.

If you are looking to build ecommerce websites or buy an ecommerce site to turnaround and sell it quickly on Flippa or another marketplace, you should consider Shopfiy as the best choice.

CMS Websites for Sale

The average sales price for sites built on a CMS (Content Management System) ranged from $443 to $8,975.

WordPress represented 82.9% of the sales and had an average price per website sold of $2,404.  Drupal had the highest average price of $8,975.  Although that number is deceiving because the quantity of sites sold as wordpress versus drupal is dramatic.

According to a Forbes.com article WordPress now powers one out of every 6 websites on the Internet.  That’s nearly 60 million sites in all and WordPress continues to add 100,000 new websites each day just on their cloud hosted service alone, not to mention the thousands of other sites created on their own domains.

WordPress is king and will continue to be for a long time.  If you want to build sites or flip websites to sell to the largest market of buyers, WordPress is the answer.

Forum Websites for Sale

Forums are another popular type of website for sale on Flippa.  There is one player in this market – vbulletin, who represented 93.8% of total sales of forum websites.  The average price of sites built on vbulletin technology was $11,601.

If you are building or buying a forum, vbulletin is the king in this market.

Custom Built Websites for Sale

Custom built websites, that use program languages like PHP, .net and html, sold for prices ranging from $5,018 to $17,300.  The sites with the highest average price per sale were websites built with .net technology.  They attracted an average sales price of $17,300.

Based on this information, if you are looking to sell websites you’d think you would want to sell websites that get the highest price.  In this instance it would be websites built with .net technology.

But is that really the case?

Although the average price for a .net website may be 8 x that of a wordpress site, I wouldn’t ignore the opportunity with building WordPress sites.

The key with selling anything is having a quality product that fills the need of a market.

In speaking with a lot of buyers in our network, many of them are relatively new to building, buying and selling websites.  They don’t want to have to learn a programming language, nor do they want to spend a lot of money outsourcing programmers.

A CMS like WordPress fits the bill quite nicely for this group.  In addition, WordPress sites represented 82.9% of the total CMS sites sold and once again they represent 1 in every 6 websites online.

If you plan on buying and selling websites in any kind of quantity, then WordPress sites are the number platform for doing so.

Inforgraphic from Flippa.com

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Top Places to Buy and Sell Websites http://www.buyingandsellingwebsites.com/top-places-to-buy-and-sell-websites/ http://www.buyingandsellingwebsites.com/top-places-to-buy-and-sell-websites/#comments Tue, 22 May 2012 20:08:16 +0000 http://www.buyingandsellingwebsites.com/?p=3416 At the last Internet Investment Summit we provided a detailed list of the best places to buy and sell websites.  Here is the latest version of that list.  If you have additional places to buy websites or places to sell websites please place a comment below for us to consider adding it. Join our free […]

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At the last Internet Investment Summit we provided a detailed list of the best places to buy and sell websites.  Here is the latest version of that list.  If you have additional places to buy websites or places to sell websites please place a comment below for us to consider adding it.

Join our free member area and get the latest websites for sale from our marketplace. If you have a website to sell fill out our website for sale form and we’ll market it to our list for free.

Top 17 Places to Buy and Sell Websites

TYPE
SITE
ALEXA
COMPETE UV*
# OF LISTINGS**
PRICE RANGE OF LISTINGS
Auction
773
78,849
2,069
$1 – $3.5m
Broker
62,435
9,879
123
$10k – $3m
Broker
230,819
1,206
133
$50k – $2.2m
Forum
143
307,021
500+
$1 – $200k
Broker
134,618
4,584
15
$18k – $3.5m
Forum
321
392,112
36
$1k – $100k
Classified
29,250
4,136
32
$1 – $150k
Broker
123,284
455
14
$7k – $2m
Broker
85,281
4,355
27
$20k – $3m
Classified
73,525
2,503
8
$800 – $70k
Classified
140,595
438
1,489
$1 – $2m
Classified
411,138
173
15
$1 – $200k
Auction
425,692
642
10
$20 – $100
Broker
469,425
602
9
$75k – $2.5m
Broker
483,594
173
9
$200k – $5m
Broker
652,434
535
40
$500 – $5m
Broker
220,456
N/A
5
$100k – $4.5m

 

 

Sites Focused on Websites for Sale & Offline Businesses

TYPE
SITE
ALEXA
COMPETE UV*
# OF LISTINGS**
PRICE RANGE OF LISTINGS
Auction
21
89,101,064
9,846
$1 – $21m
Classified
74,464
48,382
680
$200k – $35m
Classified
87,521
78,643
458
$500 – $5.5m
Classified
10,303
106,399
349
$100 – $5.5m
Classified
94,692
70,221
326
$3k – $30m
Classified
14,551
608,878
274
$1 – $1.6m
Classified
96,501
2,108
189
$1 – $1.6m
Classified
51,209
126,122
694
$3,200 – $8m
Classified
CraigsList

 

 

 

Other Places to Find Websites for Sale

TYPE
SITE
ALEXA
COMPETE UV*
# OF LISTINGS**
PRICE RANGE OF LISTINGS
Forum
1,768
302,656
Unknown
Unknown
Forum
4,545
103,496
Unknown
Unknown
Forum
969
97,907
Unknown
Unknown
Forum
17,649
91,501
Unknown
Unknown
Forum
3,176
49,751
Unknown
Unknown
Forum
4,170
48,319
Unknown
Unknown
Forum
7,276
8,307
Unknown
Unknown
Forum
31,943
2,421
Unknown
Unknown
Forum
68,880
1,116
Unknown
Unknown
Forum
 98,096
110
Unknown
Unknown

 

 

 

 

 

 

 

 

Index:

*Compete UV is the Unique Visitors to the site according to Compete.com

**# of Listings is the number of new or current listings of websites for sale at the time we researched this data.  5/18/2012

 

Provide feedback on any of these sites below and add additional websites for sale in the comments.

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More Buying and Selling Website Tips http://www.buyingandsellingwebsites.com/more-buying-and-selling-website-tips/ http://www.buyingandsellingwebsites.com/more-buying-and-selling-website-tips/#comments Mon, 09 May 2011 04:25:20 +0000 http://www.buyingandsellingwebsites.com/?p=1902 Here are a few websites, tools, forums and even a mastermind group you can join, all for those interested in making money buying and selling websites.

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"Buying Websites"

Here are a few websites, tools, forums and even a mastermind group you can join, all for those interested in making money buying and selling websites.

You should certainly take a look at each of these sites below and bookmark them if you are serious about getting involved or more skilled in this business. Of course you should be joining our membership as well, but at the very least take a look at a few sites below and take some action to start making money today.

Recommended Tools for Buying Websites and Selling Websites

Website Flipping Forum (Now open to the public for select sections)
Buying and Selling Website Mastermind Group
Buying Websites – Blog
Selling Websites – Blog
Building Websites – Blog
Website Flipping Tools
Beginner Strategies for Buying and Selling Sites

Full disclosure. We own all the sites we are promoting above, but needless to say if we are out buying all these sites and are in the business of buying and selling, then you should pay attention to the content. You should even consider joining the mastermind group to work with us (Chris Yates and David Gass).

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Buying and Selling Websites Market Update November 12-25, 2010 http://www.buyingandsellingwebsites.com/buying-and-selling-websites-market-update-november-12-25-2010/ http://www.buyingandsellingwebsites.com/buying-and-selling-websites-market-update-november-12-25-2010/#respond Thu, 02 Dec 2010 01:58:13 +0000 http://www.buyingandsellingwebsites.com/?p=1890 I recently got a tip of a great website to purchase just a day before Thanksgiving. I was so excited I walked from an important game of Candy Land with my daughter to hear more about it from a referral source that was letting Chris and I know the details. The deal sounded almost to […]

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I recently got a tip of a great website to purchase just a day before Thanksgiving. I was so excited I walked from an important game of Candy Land with my daughter to hear more about it from a referral source that was letting Chris and I know the details.

The deal sounded almost to good to be true. We would be netting mid six figures per month with a 7-8 times monthly net to purchase the site. All revenue was generated from adsense and didn’t require a lot of work. In fact we did some basic due diligence to see what keywords the site was ranked in. All were top three. Things were looking good.

Then with one basic check about an hour in to our due diligence we realized the whole thing was a scam. If we hadn’t known to check some basic ownership criteria for the site we could have been out a very large amount of money. What happened was the seller listed a site on one of the major auction sites (don’t want to say which one to give them a bad name because normally you find good deals on their site). However, the site wasn’t his to sell. With a quick call to the real owner the listing was taken down within a few hours.

I bring this up only to tell you that I normally don’t walk away from a competitive game a Candy Lane to learn about these type of deals and never again will I. I’ve always told myself to watch out for those deals that appear just too good to be true and never be in a rush to buy a site. The more rushed you are the less time you will take to do your due diligence on a site to purchase. Flipping websites is a great business but just like anything there are those looking to scam people.

With a look at this weeks sellers on Flippa.com you’ll see what’s hot and what’s not in the buying and selling websites market for the month of November.

November 12-18, 2010

Name

#Bids Sale Price

($)

Established Visitor/Month Profit/Month

($)

Multiple on Net Rev
Degreejump.com 1 23,000 Jan 2008 1,000 10,669 2.2
Blackopsforum.com 11 14,100 Apr 2010 300,000 300 47
Goodbye-stretch-marks.com 5 11,680 Jan 2008 4,500 1,000 11.7
Jjwirelessworld.com 25 10,000 Mar 2009 8,900 1,600 6.25
Osdesigner.net 3 10,000 May2006 12,000 140 71.4
Eyenot.com 1 10,000 Jan 2009 0 0 n/a
Theps4forums.com 15 6,200 Feb 2009 25,000 200 31
Smartyinternet.com 23 5,701 Aug 2009 130,000 1,011 5.6
Math-worksheets.co.uk 17 5,500 Mar 2003 29,767 196 28.1
Spudaroo.com 11 5,200 Jan 2009 2,200 0 n/a
Okmon.com 5 4,500 Oct 2010 5,156 2,562 1.8
Onlinestudent.com 18 4,094 Aug 2010 500 0 n/a
Logoninstant.com 16 4,000 Mar 2008 20,344 110 36.4
End-Ovarian-Cysts.com 8 4,000 Aug 2009 2,000 300 13.3
FBLike.co 26 4,000 Oct  2010 232 867 4.6

November 19-25, 2010

Name

#Bids Sale Price

($)

Established Visitor/Month Profit/Month

($)

Multiple on Net Rev
Furnishedrentals.com 1 300,000 Jan 2009 6,000 0 n/a
Bolcitybol.com 1 150,000 Jan 2009 15,000 0 n/a
Rrwdg.org 5 50,000 Aug 2007 1,000 13,000 3.9
Elfather.com 3 20,700 Oct 2005 2,253 0 n/a
Archicentral.com 27 15,000 May 2008 100,853 820 18.3
Papercash.com 1 12,500 May 2010 12,270 558 22.4
Zlwo.com 2 10,000 Oct2007 22,000 400 25
Priceit.in 19 10,000 Jan 2009 80,000 600 16.7
Fbo.com.au 1 10,000 Aug 2002 500 1,200 8.3
Workstationoptimizer.com 13 8,500 Feb 2009 2,000 500 17
Ifbux.com 34 8,500 Sep 2010 1,500,000 4,500 1.9
Createfunnylogo.com 32 6,500 Sep 2010 113,000 306 21.2
Developerholic.com 16 6,000 May 2009 4,710 1,241 4.8
Songscafe.com 15 6,000 Jul 2007 50,000 500 12
Buy-twitter-followers.net 22 5,500 Jul 2010 9,289 1,246 4.4

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The Best Websites To Buy http://www.buyingandsellingwebsites.com/the-best-websites-to-buy/ http://www.buyingandsellingwebsites.com/the-best-websites-to-buy/#respond Wed, 10 Mar 2010 20:42:32 +0000 http://www.buyingandsellingwebsites.com/?p=1733 A BIG mistake a lot of people make when trying to make money online or start an internet business, is they pick the WRONG market. It’s not their fault, there’s just so much bad advice on picking a topic, it’s easy to get confused. The market is the most important piece of the puzzle! Think […]

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A BIG mistake a lot of people make when trying to make money online or start an internet business, is they pick the WRONG market. It’s not their fault, there’s just so much bad advice on picking a topic, it’s easy to get confused. The market is the most important piece of the puzzle!

Think of buying websites like you would buying a franchise or established business. Most of the hard work has already been done, and you can buy the business based off known facts: income, traffic history, monetization strategies, etc. Since the business model has already been established, you can enter from day one with a business that is already making money (the assumption is that you are buying a website that currently is making money).

Most people struggle with knowing which types of websites to buy, so here are some of the best to consider. Remember, this section is about buying and selling websites, not building or monetizing them…more on that in later sections

 

Business Related

Business related topics are just easier to make money with. The reason is, businesses KNOW THEY HAVE TO SPEND MONEY on things. They know if they need advice, they need to pay someone to get answers (consultants, trainers, etc). They don’t expect people to give them something for nothing.

They are in business as well, and they charge for the things they do for others. They will PAY for the things they need to help their business. Some business related examples could be:

1) Internet Services / Advice (search engine optimization, web hosting, web design, marketing advice, pay per click advertising management, accounting services, etc).

2) Offline Services (office cleaning, business card printing, delivery services, travel booking, sales training, insurance, etc).

3) Physical Products (office supplies, furniture, computers & electronic supplies, etc).

4) Solving Specialized Needs (finding the best suppliers, how to make their business more efficient, help get their emails delivered, hiring the best talent, etc).

5) Increase Profitability (how to do certain things to make more money, advice & tips for increasing the money already being made, how to prevent losing money, etc).

There are hundreds of niche markets within the business topic, many of which you can build a highly profitable web business around.

 

Health Related

There are a few key things almost all humans want. It just so happens, these key things make up the biggest niche markets as well as the most profitable ones. These are health, wealth and happiness (in no particular order). The wealth part I already covered above, we’ll put that under the business topic. Up next is the health topic.

The reason I like this market is because it is very large. I know some people tell you to stay out of big markets because it’s so competitive. I think that’s bad advice. I’d rather have a small piece of a huge market

than a moderate piece of a tiny market, especially when the huge market is willing to pay money for things while the tiny market wants everything for free. Some health examples can include:

1) Diets (cooking, eating healthy advice, pre made meals, etc).

2) Exercise (lose weight, burn more calories, gain muscle, lose fat, have more energy, be more attractive).

3) General Health (live longer, look younger, reduce chances for illness).

 

Personal Development

This one is relatively new, but it is rapidly gaining in popularity. I don’t know if people are just now realizing they are messed up, but many people are interested in how to become a better person lately. Here are some profitable personal development niche markets to consider:

1) Motivation (motivational speaker, coaching, mentoring, bootcamp, counseling, etc).

2) Time management – Productivity, organizational skills, overcome procrastination, etc.

3) Spiritual (help people find their purpose in life).

4) Dating (finding a mate, first date tips, how to be more attractive, matchmaking services, cooking lessons for at home dates, etc).

 

Parenting / Children

Being a parent myself, I want to try to give my son as many good life experiences as possible. Whether it’s a better education, traveling, more toys, better foods, whatever. It’s a weird feeling, but parents just want their kids to have a great life, no matter what the cost (if they can afford it). In other words, kids can make a parent go broke! Not good for parents, great for businesses who are in this niche. Some good niche markets related to parenting and children are:

1) Child Education (learning toys, learning games, activities, computer software, field trip ideas, etc).

2) Parent Education (how to get babies to sleep at night, how to potty train, how to make your kids smarter, how to prepare healthy meals for kids, internet safety, discipline, child care, etc).

3) Gifts (birthday gift ideas, Christmas gift ideas by age range, new baby gifts, most educational gifts for kids, etc).

4) College – As kids get older (how to get into the best schools, student loan assistance, get a higher score on SAT test, how to get into grad school, what type of degree to get, etc)

 

Pets

Pet owners often consider their pets as children. They buy their pets all kinds of toys, specialized food and take them on vacations with them. Anytime someone is this passionate about something, it’s sure to be a good niche market. Here are some popular pet niche markets:

1) Training (obedience training, tricks, behavioral training, videos or books on training tips).

2) Food (organic pet food recipes, special dog treats, etc).

3) Grooming.

4) Boarding (when pet owners travel and can’t take pets with them).

5) Health (helping pets live longer, be sick less often, etc).

 
These are my favorite niche markets to be involved with. There are many other good topics to build an internet business around, but these are proven time and time again to be profitable due to huge amount of people that belong to each market. You have to go where the people are and where the money is. That’s how you make money online.

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Buying Websites on Flippa http://www.buyingandsellingwebsites.com/buying-websites-on-flippa/ http://www.buyingandsellingwebsites.com/buying-websites-on-flippa/#comments Mon, 08 Feb 2010 17:49:42 +0000 http://www.buyingandsellingwebsites.com/?p=1683 Buying an existing website could be one of the smartest decisions you make, but it could also be the dumbest if you don’t know what you’re doing. In this article, learn how to buy a website on Flippa the right way. What is Flippa? If you’re not yet familiar, Flippa is the reincarnation of the […]

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Buying an existing website could be one of the smartest decisions you make, but it could also be the dumbest if you don’t know what you’re doing. In this article, learn how to buy a website on Flippa the right way.

What is Flippa?

If you’re not yet familiar, Flippa is the reincarnation of the buying/selling websites section of the Sitepoint Marketplace. Due to increased demand, the founders of Sitepoint set out to create the definitive buying and selling websites marketplace in Flippa.com.

In early 2009 Flippa was released, and it’s quickly become a popular destination for website buyers and sellers.

Who Uses Flippa?

It’s important to understand the type of people that use Flippa. Flippa is what I would call a “mid range” website marketplace and for this reason attracts a more “mid range” seller. Generally, prices will not go above $100,000, and for the select few that do, I would caution you against purchasing something at that pricepoint on Flippa (I’ll explain why a little later).

Let me first explain what I mean by “mid range” sellers.

Fact: Most websites for sale on Flippa are complete garbage that you should avoid at all cost!

Flippa tends to attract the template style websites where the seller has only put together a turnkey package that is “ready” to make money (ready being the important keyword).

They’ll use phrases like “Clickbank Ready,” “Sky’s The Limit,” and “Potential” to entice you to purchase something that is basically worthless. Most of the websites (even the non-template ones) are mediocre at best and not the type of websites worth buying.

Think of it like eBay but for buying and selling websites. That’s exactly what it is. And what do you expect when you go to buy something on eBay?

A good deal.

That sort of mindset is exactly what makes these marketplaces both a blessing and a curse. Legitimate sellers do use Flippa, and you occasionally will find a gem, but when you attract such a large market (anyone who has a website they’d like to sell), you are going to have to spend some serious time sorting the wheat from the chaff.

This is also the reason I would be reluctant to spend over $100k for a website on Flippa. If you are working with that type of budget, you need to ask yourself the question, “Why would this website seller use Flippa to sell their site when most sales in that price range are handled by brokers?”

Again, it does not mean that you cannot find a good deal for a website north of $100K, it just means you need to be all-the-more diligent in your due-diligence.

But then again, this is what makes marketplaces of any sort so much fun. You KNOW there are hidden gems out there, and for the discerning and patient buyer, you’re diamond could be waiting.

The Right Way To Buy Websites On Flippa

I mentioned this above, but the “secret” to buying websites on Flippa is to be patient when browsing through the listings. As I write this, there are approximately 800 websites for sale, and somewhere in the ballpark of 20-50 are listed each and every day.

While there is no set number of sites you can review before finding a good one (for instance, I can’t say 1 out of 10 or 1 out of 50 is good), finding the winners boils down to removing as many potential red flags as possible when doing your research, and thankfully, Flippa has built-in many features to assist.

As you can see, Flippa does a nice job of summarizing all the facts about a website (and the seller) so you can quickly get a snapshot of the site for sale. Similar to eBay’s feedback, Flippa has a Trust score that takes into account previous sales, verified contact information, length of account, and more important information to help prospective buyers learn more about the sellers and their background.

Note: Like what you’ve learned so far? We have several Flippa Guru’s in our full training program that would be happy to assist with any Flippa related questions.

Join Buying & Selling Websites

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Buying Websites http://www.buyingandsellingwebsites.com/buying-websites/ http://www.buyingandsellingwebsites.com/buying-websites/#respond Wed, 23 Dec 2009 06:09:13 +0000 http://www.buyingandsellingwebsites.com/buying-websites/ Allows You To Hit The Ground Running The ABC’s to Buying Sites: Learn why buying an existing website could be one of the smartest decisions you make.       Whenever you consider buying websites, it’s important to consider what you are actually getting for your investment. If you’ve ever started a website from scratch, […]

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Allows You To Hit The Ground Running

The ABC’s to Buying Sites:
Learn why buying an existing website could be one of the smartest decisions you make.

 

 

 

Whenever you consider buying websites, it’s important to consider what you are actually getting for your investment. If you’ve ever started a website from scratch, then you know how challenging the process can be. From picking the domain to selecting a host to writing the content to getting traffic and optimizing for conversions, the checklist for developing a new site can be daunting.

While there is a time and place for building websites from scratch (we teach you how to do that too), this section of the training program teaches you how to buy websites.

When you have the opportunity to buy a web business that has already worked through many of these beginner challenges, you are left with a business where you can focus more of your time on doing the things that matter: increasing traffic, increasing sales, and focusing on actually making money.

 

The Site Is Already Making Money

We wish we could find a concrete statistic on this, but since we all know that 95% of small business fail within 5 years (sba.gov), we would venture a guess that 99% of websites fail within the first 5 days (maybe not quite that fast, but you get the idea). Why? Because most people start websites without any concrete plans for monetization.

When you have the opportunity to purchase a website that has made it past the challenging stage of getting off the ground and it has revenue to boot, that is a business worth looking into.

This is perhaps our favorite reason for buying websites.

By purchasing a website that is already making money, you have the unique opportunity to build off the work of the previous owner. They’ve already spent the time testing what works and what does not, and they are always happy to give advice on what they would do differently if they started it all over again.

That is invaluable information, and it saves a lot of the time you would normally spend testing different revenue models. From day one you can focus on the money because there is already money there!

 

Built-In Traffic

Second to monetizing your website, getting traffic is a real challenge. Some might argue traffic is even more important than monetization. After all, how can you monetize a site with no visitors. Either way you look at it, traffic is important, and when you buy an existing website, the existing traffic source you buy can be worth its weight in gold.

Not only will you continue to have visitors to your new business, with free tools like Google Analytics you can quickly see what visitors are doing on your site, where they are going, who is buying your products, and what you need to do to improve.

It’s important to verify where the traffic is coming from. Is it primarily affiliate driven? Is it from SEO or PPC? It is cyclical, or is it focused on one or two pages only? These are all things you want to verify during the due diligence stage, but purchasing a website with built-in traffic sources is always a good thing!

 

Content Already In Place

Have you ever sat down to write a paper or better yet an article for your website? It’s hard. Writing is not always easy especially for those of us not gifted that way. Since content is the food for search engines, purchasing a website with content already in place can really help you leverage what you can do with the site under your ownership.

Perhaps the owner didn’t organize the site in the most optimal way from an SEO standpoint. Maybe they are passing pagerank onto pages that they shouldn’t. There are any number of things you can do with the content of a website once you own it, but the benefit again is that it’s already there.

 

Initial Search Engine Rankings

Finally, there are the search engine rankings. It is no secret that age matters for domains (at least from Google’s perspective), and any time you can buy a site vs. starting one from scratch it may be a good idea for this reason alone. There are certain markets where it will be next to impossible to break the competitive barrier sites already ranking for those desired keywords possess.

If you have the opportunity to buy a website that is ranking well, or even remotely well for a set of keywords in which you are hoping to rank, buying websites for search engine rankings is something you can’t ignore. Often times it can take months for a new site to make any measurable progress for certain keywords and phrases.

 

What Should I Know About Website Marketplaces Like Flippa, WebsiteBroker.com, & Others?

About: Flippa, an off-shoot from the old Sitepoint Marketplace, was launched in 2009 to serve the growing demand for website buyers and sellers.

It was founded by Matt Mickiewicz and Mark Harbottle, the founders of Sitepoint and popular design site 99Designs, as well as veteran internet entrepreneur Leni Mayo and MelbourneIT Director and ex-CEO of Hitwise Andrew Walsh.

Flippa serves a more low to mid range buyer/seller market and is increasingly becomming full of template style websites that are nothing more than “turnkey” websites a seller may sell dozens and dozens of times (the appeal is that they are pre-built websites, but that is about all they have going for them; they do not make good investments – unless you want to build template sites to sell, but that is another topic for another day).

Prices: Most sites that sell on Flippa go for between $200 – $5,000. There are exceptions to the rule, and it would not be completely out of place to see a website for sale in the $20,000 – $250,000 range. If you are looking to sell a website, this will help you know what price ranges to expect, and for buyers this is a good framework to keep in mind when purchasing.

About: When most people think of eBay, they think of, well…everything, and so it is no surprise that you’ll find a website marketplace on this marketplace to the world.

eBay is a great place to buy just about anything, but eBay is probably the worst place to buy or sell a website.

It has more to do with the psychology of eBay users than the eBay brand itself. After all, why do most people use eBay? To get the best deal. They are looking for a bargain, and anyone who is looking to sell their “business” on eBay is typically not the type of person you want to buy from.

Having said that, since eBay is the defacto marketplace for everything, this can be a great source for diamonds in the rough. Uneducated sellers may go to eBay because they simply do not know the alternatives. If you are in the market to buy a website, eBay is a good place to check once or twice per week because occasionally lighting will strike.

Prices: eBay is FULL of template sites with most prices staying under $2,000. Anything over $2,000, be sure you commit to a thorough due-diligence and review process.

About: WebsiteBroker.com is probably the oldest true website marketplace online. Started in 1997 just as the internet was becomming mainstream, WebsiteBroker.com was created to bring website buyers and sellers together even before there was real demand for this type of service. Remember that even though they have the word “broker” in their domain, they do not offer any type of website brokering services. Similar to Flippa, WebsiteBroker.com tends to have a little more established, higher priced websites for sale.

Prices: There is still a lot of templates and junk on WebsiteBroker.com, but if you are looking to buy, expect to see prices in the $5,000 – $200,000+ range.

About: BizBuySell is a true high-end business marketplace. Typically, brokers are doing the listings, so you will be dealing with them when it comes to communication about the site, but if you have the budget, BizBuySell is a place to find some very high end, very successful web businesses for sale. Alternatively, this can be a great resource for researching potential markets.

While you won’t find the URL of the website for sale, many times with just the industry and provided financial numbers (available to most people without contacting the broker), you can get a lot of great, real market data about a niche or topic you are looking to get into.

Prices: $20,000 – $20,000,000+

 

Can I Use A Broker When Buying Websites?

In a word, maybe. This comes down to the question: “What’s your time worth?”.  If you are buying websites under $100,000 most brokers won’t work with you.  They tend to focus on buyers in the range of $250,000 – $5,000,000.  That being said, a couple brokers we’ve found do work with buyers in the lower range.  The key to understand is there is a minimum amount they want for any transaction.  If the seller wants $25,000, the broker may want $10,000.  So you are now paying $35,000 for a site you may have been able to get for $25,000.  However, if it took you a year to find that site on your own, you may have made back the $10,000 easily in that time.  

Use brokers to save time.  

 

Are There Any Top Secret Ways To Buy Websites That Nobody Else Knows About?

Yes, and thank-you for asking. This is probably my favorite way to find websites to buy, and it’s a complete process we teach you in the BASW Membership Program. One thing you’ll start to notice when browsing some of the website marketplaces listed above is that most of the good businesses go fast. You have to be on the ball, or risk missing out on the opportunity.

This technique was developed to combat that and to locate websites to buy that no other buyer even knows exist.

It’s so powerful and so unique that we can not talk about it here, but there is a very specific approach you must take when using this technique, and each BASW Member has access to all our training, templates, and resources for using this extremely powerful method to buy websites.

 

I’m Excited To Learn More About Buying Websites, What Else Do I Need To Know?

One common question people ask is what the entire buying process looks like. It’s actually pretty simple and straightforward: 1) Locate website. 2) Go through due-diligence. 3) Draft legal agreement. 4) Transfer funds. 5) Seller transfers domain/content. 6) Your done.

Obviously there are important things to consider during each one of those steps, but if you like what we’ve given away for free, then you’ll love the full BASW Membership Program where we peel back the layers on not only buying websites but building, selling, case studies, and more.

This membership program is the culmination of a combined 40 years marketing online, millions of dollars in sales through our sites, and a tireless commitment to providing the most comprehensive course on this topic. Here is a just a sample of what else we cover related to buying websites in the member’s area.

Overview for what kinds of sites to look for and what to avoid

 

Why buying a website is such a good idea?

 

Where to find websites for sale?

 

Example of a good website to buy.

 

Best type of sites to buy.

 

How much to pay for a website?

 

How to transfer the funds to the seller?

 

Fraud checklist to make sure you don’t get scammed.

 

IMPORTANT: How to verify the facts & figures the seller provides (due diligence)?

 

How to write a purchase agreement to protect you.

 

Should you use a lawyer and accountant?

 

How to find rundown sites and buy them for pennies on dollar.

 

Negotiating tips for getting the best deal (cheaper prices, payment terms, etc).

 

See a real life case study of my most recent website purchase.

 

Legal Agreements

We mentioned legal/purchase agreements above, and we could feel the haze coming over your eyes. Please don’t be intimidated by these terms. If you are going to take this business seriously and use it to make hundreds of thousands even millions of dollars, you will need to use legal agreements on your transactions.

If you’ve ever hired an intellectual property attorney or a business contract lawyer, you know they can charge $250 to $400+ per hour of their time.

Not to worry. One of the bonuses for signing up to the premium membership program is that we actually GIVE YOU all the different legal agreements we use when buying & selling websites. These documents alone cost over $6,500, with just one of the purchase agreements costing $3,619 to have written.

You get all of them as part of your Premium membership.

These agreements will save you thousands of dollars in legal fees, not to mention the peace of mind knowing you are legally covered in case something goes wrong with the transaction.

 

Mastermind Forum

And that’s just one of our bonuses. The other bonus we offer in our Free Membership that you simply can’t and won’t find anywhere else is our Mastermind Forum. Here you can post your questions, interact with other like-minded professionals who are serious about this business and willing to share tips, strategies, and successes they’ve had along the way.

Next, we want to show you how to sell a website by sharing 8 common mistakes most website sellers make. If you don’t have a website to sell yet (notice we said yet…we’re thinking positive for you), then think of this as a checklist for things to watch out for when buying.

NEXT: How NOT To Sell Websites.

 

Ready to take your business to the next level? Join BASW today!

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