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It can be tough to know if the traffic is real vs. bot traffic, but look for anything in the logs that would indicate a ton of the traffic is from one source/country/ip/etc. If you are worried about doctored screenshots ask to do a web meeting where the seller shares their screen and/or ask for access to their stats. Keep in mind, anything can be faked including Google Analytics so if something doesn't look "quite right" be sure to do what you can to get comfortable before you buy.
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