3 Easy Steps to Sell Your Website
When you search in google for “Sell My Website” there are over 68,800,000 results. In addition to the natural results you also have a list of paid advertisers who include online market places to buy and sell websites, website brokers and several domain selling sites. Even with all these resources you’re probably still asking yourself the same questions many online entrepreneurs have for years:
How do I sell my website?
Where do I sell my website?
Get The Highest Price
Step 1 – Prepare your site so it generates the highest price possible.
There are several factors buyers will look for when purchasing a website. The first and most common is the monthly revenue. Unlike most offline businesses, buyers will value a website based on the monthly net revenue. In most cases you’ll see buyers picking up sites for an average of 8 to 12 times the monthly net revenue. This should give you some immediate ideas on how to increase your selling price.
The more revenue the higher the price, but don’t be like those sellers who focus a ton of time in the three months leading up to selling and generating a lot more traffic to your site and revenue and then try and claim that as the net. The reality is that most buyers see right through that. You may drive a bunch of traffic by doing some quick SEO work or buying the traffic but if you’re selling on an auction with open discussion, someone will likely call you out on it.
It’s pretty easy to see if someone is buying traffic to inflate the numbers. You can also see when someone spends a bunch of time doing SEO tactics on their site to drive quick traffic. Many of the quick solutions don’t last, so buyers aren’t interested in paying a lot for these sites.
What’s the solution? Have a plan before you by the domain. If you are a builder and want to flip a site quickly, then know that you’re multiple on the site will be less than those who have a site for three or four years and have had steady increases in traffic and revenue.
Another key point in preparing your website to sell is to use only white hat techniques for SEO. This means, no Black Hat Strategies. Google is still king when it comes to driving traffic to your website. They rule the search engine marketplace and if they don’t like the SEO tactics you are using they will make it difficult to keep a high rank for your site with specific keywords.
For example, if you want to rank high for a key phrase such as “Sell My Website”, you can go out and buy links back to your site from high PR (Google Page Rank) sites. However, Google doesn’t like people buying links. Whether you believe it or not (I do), Google knows if you are buying the links. So stay away from “black hat” strategies like that and focus on the white hat strategies such as having high quality content on your website. The #1 strategy for driving more traffic to your website by ranking high in Google, according to Google is to not worry about their algorithms and scoring models and focus on writing high quality and focused content on your website about the subject of your site.
Your Website Sales Pitch
Step 2 – Create a sales pitch for selling your site.
Once you’ve optimized your website to generate the most revenue over a long period of time or at least for as long as you want to before selling, then focus on putting together a sales presentation.
The sales presentation is a combination of the one page pitch, describing what your site is and why it’s worth the price you want and the back-up documentation proving what you are claiming is true.
Look at this from the perspective of the buyer. You may be asking, how do I sell my website, but the buyer is asking, how do I not get screwed. Buyers should always be cautious of sellers. Why would someone want to sell their website? What’s wrong with the site that makes them want to sell? Why wouldn’t they just keep it for the monthly revenue?
All are valid questions and if you are a going seller, you will answer those in the sales pitch. Here is a basic format for how you can put together a presentation for selling your site on an auction or a classified ad.
Name of Website:
Type of Niche:
Avg. Amount of Monthly Revenue – last 6 months:
Sources of revenue:
Why you want to sell the website:
What you would do if you kept the site to increase revenue:
Why the site is so valuable: (can include the revenue divided by amount of time spent on the site) If the site generates $1,000 per month and you spend only 2 hours a month maintaining the site – you can earn $500 /hour owning this site.
Add urgency: Why should someone not wait to make a decision on buying your site? Perhaps add some bonuses if they buy now or include a few articles or posts that you haven’t yet added to the site. You can also include a list of sites where someone could get quality backlinks such as online forums, etc. Essentially, if you do a lot of work for them upfront and they believe all they need to do is just implement a few strategies without spending a lot to market the site you’ll build the urgency.
Once you’ve written out the sales presentation, now you have to add backup documentation. Always include verified analytics and screen shots of your revenue sources. Do everything you can to show screen shots that don’t look manipulated or changed in anyway. I hate those who take a highlighter and scratch out half the report on adsense so you can’t see what their CTR. Why? The buyer would certainly like to know that.
In addition take a screen shot of the one page that shows all history for your website. Here are some examples of screen shots from one of my own websites that shows the revenue and traffic sources. I would take the screen shots and have them look just like this.
Use something like this…
Not something like this…
Better yet, do a video. Why not put together a video of you logging into the money accounts where your site is generating revenue and show your revenue streams.
Where to Sell My Website
Step 3 – Find the right marketplace. The marketplace you select in many cases will determine at which multiple you may be able to sell the site for. There are some auction sites that you can sell a website for 4-8 times monthly and others where you may get as much as 8-18 times monthly net revenue.
So what is the true value of your site? What multiple should you get?
The price you will get for your site is only equal to what someone is willing to pay for it. What they are willing to pay is based on what value they put on the site. When I say “value” I don’t mean the price. I mean what can they do with the site. Some people may be willing to pay 25 times the monthly or even 36 times monthly revenue. Buyers will pay that much for a website if they see something that will allow them to increase the revenue of the site, increase traffic to the site or they may just see value in the content.
I recently paid 30 times the monthly revenue for a site. Why? The sellers traffic had dropped off significantly because of the latest Google panda update. He must have done something in marketing the site that they didn’t like. So why would I buy a site google doesn’t like? Simple – he was selling three online courses for managing your money that was all original content. He hadn’t sold a single one in three months. I didn’t care, because I own three other websites in that niche that all have a ton of traffic and all are currently promoting other people’s product where I get a commission on.
Why promote someone else’s product for 60% of the revenue when I can sell my own for 100%, especially if I don’t have to create the content?
You see for me the value wasn’t in the revenue of his website it was in his products. So you can sell a site again for whatever anyone is willing to pay for it.
Although I’ll list for you a few online marketplaces and a quick review of each, I still believe the best way to sell a site is probably the hardest. (That’s why it’s the best. Most people don’t take the hard approach.) The best way in my opinion is to search for the buyer rather than have the buyer come to you.
Private Buyer Network to Sell Websites
If you want to look for buyers and not go through the auction process here is where you want to go. Full disclosure – I (David Gass) am one of the buyers in the network along with my business partner on this site, Chris Yates.
FlipWebsites.com : Great resource for selling your site.
Auctions to Sell Your Site
Flippa.com : The claim to be the number one marketplace for buying and selling websites. I can’t argue with that. I personally search this site daily looking for deals. It tends to have the highest volume of sites for sale.
Ebay.com : I believe you know about ebay already but you may not know it is a place to look for websites for sale. However, I will warn you. Ebay has become the site for several website builders to create a site and immediately post it for sale with no traffic or revenue. I think this provides an opportunity for those looking to sell a website. You’ll certainly stand out if you have something of true value.
Sedo: One of the largest marketplaces for buying and selling domains. There are a few gems mixed in with all the domains you can buy. Certainly worth looking in to.
Brokers for Selling Websites
Quiet Light Brokerage : The tend to have a small inventory of sites but have a decent amount of quality sites. If you want to sell a good quality site for high amount this may be a good option.
Website Properties : They have a pretty good online system for searching for sites to buy and for the sellers they tend to get top dollar.
We Sell Your Site : Seems to have a selection of higher priced sites with high multiples. Could be a good place to sell.
Classifieds for Selling Sites
BizQuest : Great place to list websites for sale. You’ll certainly standout with a quality site that is asking for less than $25,000
WebsiteBroker.com – Pretty good selection of sites and a good site to get some exposure to your listing.
DealASite – They offer a free listing service which leads to having a lot of junk sites but again if you have a quality site to sell this may be a good option because you’ll stand out.
Forums for Selling WebSites
Digital Point : This is one of only two forums I personally look at for sites to purchase. You can find some quality sites among a lot of junk sites. If you are selling on this site expect to have experienced sellers. So don’t try and pull the wool over on someone with fake traffic. Be warned.
Warrior Forum : Same as Digital Point. Experienced buyers and sellers hang out here. This is a great forum and well managed. You’ll get kicked out quick if you don’t follow the rules. So read the rules first for listing a site before you do.
Leave a comment with any experiences you’ve had in selling your website. test