Selling Websites – Buying and Selling Websites https://www.buyingandsellingwebsites.com The Ultimate Guide to Buying, Selling and Building Websites as a Business Thu, 20 Aug 2015 03:06:36 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 Top Places to Buy and Sell Websites http://www.buyingandsellingwebsites.com/top-places-to-buy-and-sell-websites/ http://www.buyingandsellingwebsites.com/top-places-to-buy-and-sell-websites/#comments Tue, 22 May 2012 20:08:16 +0000 http://www.buyingandsellingwebsites.com/?p=3416 At the last Internet Investment Summit we provided a detailed list of the best places to buy and sell websites.  Here is the latest version of that list.  If you have additional places to buy websites or places to sell websites please place a comment below for us to consider adding it. Join our free […]

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At the last Internet Investment Summit we provided a detailed list of the best places to buy and sell websites.  Here is the latest version of that list.  If you have additional places to buy websites or places to sell websites please place a comment below for us to consider adding it.

Join our free member area and get the latest websites for sale from our marketplace. If you have a website to sell fill out our website for sale form and we’ll market it to our list for free.

Top 17 Places to Buy and Sell Websites

TYPE
SITE
ALEXA
COMPETE UV*
# OF LISTINGS**
PRICE RANGE OF LISTINGS
Auction
773
78,849
2,069
$1 – $3.5m
Broker
62,435
9,879
123
$10k – $3m
Broker
230,819
1,206
133
$50k – $2.2m
Forum
143
307,021
500+
$1 – $200k
Broker
134,618
4,584
15
$18k – $3.5m
Forum
321
392,112
36
$1k – $100k
Classified
29,250
4,136
32
$1 – $150k
Broker
123,284
455
14
$7k – $2m
Broker
85,281
4,355
27
$20k – $3m
Classified
73,525
2,503
8
$800 – $70k
Classified
140,595
438
1,489
$1 – $2m
Classified
411,138
173
15
$1 – $200k
Auction
425,692
642
10
$20 – $100
Broker
469,425
602
9
$75k – $2.5m
Broker
483,594
173
9
$200k – $5m
Broker
652,434
535
40
$500 – $5m
Broker
220,456
N/A
5
$100k – $4.5m

 

 

Sites Focused on Websites for Sale & Offline Businesses

TYPE
SITE
ALEXA
COMPETE UV*
# OF LISTINGS**
PRICE RANGE OF LISTINGS
Auction
21
89,101,064
9,846
$1 – $21m
Classified
74,464
48,382
680
$200k – $35m
Classified
87,521
78,643
458
$500 – $5.5m
Classified
10,303
106,399
349
$100 – $5.5m
Classified
94,692
70,221
326
$3k – $30m
Classified
14,551
608,878
274
$1 – $1.6m
Classified
96,501
2,108
189
$1 – $1.6m
Classified
51,209
126,122
694
$3,200 – $8m
Classified
CraigsList

 

 

 

Other Places to Find Websites for Sale

TYPE
SITE
ALEXA
COMPETE UV*
# OF LISTINGS**
PRICE RANGE OF LISTINGS
Forum
1,768
302,656
Unknown
Unknown
Forum
4,545
103,496
Unknown
Unknown
Forum
969
97,907
Unknown
Unknown
Forum
17,649
91,501
Unknown
Unknown
Forum
3,176
49,751
Unknown
Unknown
Forum
4,170
48,319
Unknown
Unknown
Forum
7,276
8,307
Unknown
Unknown
Forum
31,943
2,421
Unknown
Unknown
Forum
68,880
1,116
Unknown
Unknown
Forum
 98,096
110
Unknown
Unknown

 

 

 

 

 

 

 

 

Index:

*Compete UV is the Unique Visitors to the site according to Compete.com

**# of Listings is the number of new or current listings of websites for sale at the time we researched this data.  5/18/2012

 

Provide feedback on any of these sites below and add additional websites for sale in the comments.

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Sell My Website A Step by Step Guide http://www.buyingandsellingwebsites.com/sell-my-website-a-step-by-step-guide/ http://www.buyingandsellingwebsites.com/sell-my-website-a-step-by-step-guide/#comments Fri, 21 Oct 2011 22:29:59 +0000 http://www.buyingandsellingwebsites.com/?p=1940 3 Easy Steps to Sell Your Website When you search in google for “Sell My Website” there are over 68,800,000 results.  In addition to the natural results you also have a list of paid advertisers who include online market places to buy and sell websites, website brokers and several domain selling sites.  Even with all these […]

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3 Easy Steps to Sell Your Website

When you search in google for “Sell My Website” there are over 68,800,000 results.  In addition to the natural results you also have a list of paid advertisers who include online market places to buy and sell websites, website brokers and several domain selling sites.  Even with all these resources you’re probably still asking yourself the same questions many online entrepreneurs have for years:

How do I sell my website?

Where do I sell my website?

Get The Highest Price

Sell Your Site

Step 1 – Prepare your site so it generates the highest price possible.

There are several factors buyers will look for when purchasing a website.  The first and most common is the monthly revenue.  Unlike most offline businesses, buyers will value a website based on the monthly net revenue.  In most cases you’ll see buyers picking up sites for an average of 8 to 12 times the monthly net revenue.  This should give you some immediate ideas on how to increase your selling price.

The more revenue the higher the price, but don’t be like those sellers who focus a ton of time in the three months leading up to selling and generating a lot more traffic to your site and revenue and then try and claim that as the net.  The reality is that most buyers see right through that.  You may drive a bunch of traffic by doing some quick SEO work or buying the traffic but if you’re selling on an auction with open discussion, someone will likely call you out on it.

It’s pretty easy to see if someone is buying traffic to inflate the numbers.  You can also see when someone spends a bunch of time doing SEO tactics on their site to drive quick traffic.  Many of the quick solutions don’t last, so buyers aren’t interested in paying a lot for these sites.

What’s the solution?  Have a plan before you by the domain.  If you are a builder and want to flip a site quickly, then know that you’re multiple on the site will be less than those who have a site for three or four years and have had steady increases in traffic and revenue.

Another key point in preparing your website to sell is to use only white hat techniques for SEO.  This means, no Black Hat Strategies.  Google is still king when it comes to driving traffic to your website.  They rule the search engine marketplace and if they don’t like the SEO tactics you are using they will make it difficult to keep a high rank for your site with specific keywords.

For example, if you want to rank high for a key phrase such as “Sell My Website”, you can go out and buy links back to your site from high PR (Google Page Rank) sites.  However, Google doesn’t like people buying links.  Whether you believe it or not (I do), Google knows if you are buying the links.  So stay away from “black hat” strategies like that and focus on the white hat strategies such as having high quality content on your website.  The #1 strategy for driving more traffic to your website by ranking high in Google, according to Google is to not worry about their algorithms and scoring models and focus on writing high quality and focused content on your website about the subject of your site.

Your Website Sales Pitch

Step 2 – Create a sales pitch for selling your site.

Once you’ve optimized your website to generate the most revenue over a long period of time or at least for as long as you want to before selling, then focus on putting together a sales presentation.

The sales presentation is a combination of the one page pitch, describing what your site is and why it’s worth the price you want and the back-up documentation proving what you are claiming is true.

Look at this from the perspective of the buyer.  You may be asking, how do I sell my website, but the buyer is asking, how do I not get screwed.  Buyers should always be cautious of sellers.  Why would someone want to sell their website? What’s wrong with the site that makes them want to sell?  Why wouldn’t they just keep it for the monthly revenue?

All are valid questions and if you are a going seller, you will answer those in the sales pitch.  Here is a basic format for how you can put together a presentation for selling your site on an auction or a classified ad.

Name of Website:

Type of Niche:

Avg. Amount of Monthly Revenue – last 6 months:

Alexa Rank:

Compete Rank:

Sources of revenue:

Why you want to sell the website:

What you would do if you kept the site to increase revenue:

Why the site is so valuable: (can include the revenue divided by amount of time spent on the site)  If the site generates $1,000 per month and you spend only 2 hours a month maintaining the site – you can earn $500 /hour owning this site.

Add urgency: Why should someone not wait to make a decision on buying your site?  Perhaps add some bonuses if they buy now or include a few articles or posts that you haven’t yet added to the site.  You can also include a list of sites where someone could get quality backlinks such as online forums, etc.   Essentially, if you do a lot of work for them upfront and they believe all they need to do is just implement a few strategies without spending a lot to market the site you’ll build the urgency.

Once you’ve written out the sales presentation, now you have to add backup documentation.  Always include verified analytics and screen shots of your revenue sources.  Do everything you can to show screen shots that don’t look manipulated or changed in anyway.  I hate those who take a highlighter and scratch out half the report on adsense so you can’t see what their CTR.  Why?  The buyer would certainly like to know that.

In addition take a screen shot of the one page that shows all history for your website.  Here are some examples of screen shots from one of my own websites that shows the revenue and traffic sources.  I would take the screen shots and have them look just like this.

Use something like this…

Sell My Website

 


Sell My Website 1


Not something like this…

Sell My Website 3

Better yet, do a video.  Why not put together a video of you logging into the money accounts where your site is generating revenue and show your revenue streams.

Where to Sell My Website

Step 3 – Find the right marketplace.  The marketplace you select in many cases will determine at which multiple you may be able to sell the site for.  There are some auction sites that you can sell a website for 4-8 times monthly and others where you may get as much as 8-18 times monthly net revenue.

So what is the true value of your site?  What multiple should you get?

The price you will get for your site is only equal to what someone is willing to pay for it.  What they are willing to pay is based on what value they put on the site.  When I say “value” I don’t mean the price.  I mean what can they do with the site.  Some people may be willing to pay 25 times the monthly or even 36 times monthly revenue.  Buyers will pay that much for a website if they see something that will allow them to increase the revenue of the site, increase traffic to the site or they may just see value in the content.

I recently paid 30 times the monthly revenue for a site.  Why?  The sellers traffic had dropped off significantly because of the latest Google panda update.   He must have done something in marketing the site that they didn’t like.  So why would I buy a site google doesn’t like?  Simple – he was selling three online courses for managing your money that was all original content.  He hadn’t sold a single one in three months.  I didn’t care, because I own three other websites in that niche that all have a ton of traffic and all are currently promoting other people’s product where I get a commission on.
Why promote someone else’s product for 60% of the revenue when I can sell my own for 100%, especially if I don’t have to create the content?

You see for me the value wasn’t in the revenue of his website it was in his products.  So you can sell a site again for whatever anyone is willing to pay for it.

Although I’ll list for you a few online marketplaces and a quick review of each, I still believe the best way to sell a site is probably the hardest.  (That’s why it’s the best.  Most people don’t take the hard approach.)  The best way in my opinion is to search for the buyer rather than have the buyer come to you.

Private Buyer Network to Sell Websites

If you want to look for buyers and not go through the auction process here is where you want to go.  Full disclosure – I (David Gass) am one of the buyers in the network along with my business partner on this site, Chris Yates.

FlipWebsites.com : Great resource for selling your site.

Flip Websites

Auctions to Sell Your Site

Flippa.com : The claim to be the number one marketplace for buying and selling websites.  I can’t argue with that.  I personally search this site daily looking for deals.  It tends to have the highest volume of sites for sale.

Flippa

Ebay.com : I believe you know about ebay already but you may not know it is a place to look for websites for sale.  However, I will warn you.  Ebay has become the site for several website builders to create a site and immediately post it for sale with no traffic or revenue.  I think this provides an opportunity for those looking to sell a website.  You’ll certainly stand out if you have something of true value.

Ebay - Selling Websites

Sedo: One of the largest marketplaces for buying and selling domains.  There are a few gems mixed in with all the domains you can buy.  Certainly worth looking in to.

Sedo - Selling Websites

Brokers for Selling Websites

Quiet Light Brokerage : The tend to have a small inventory of sites but have a decent amount of quality sites.  If you want to sell a good quality site for high amount this may be a good option.

Quiet Light Brokerage

Website Properties : They have a pretty good online system for searching for sites to buy and for the sellers they tend to get top dollar.

Website Properties

We Sell Your Site : Seems to have a selection of higher priced sites with high multiples.  Could be a good place to sell.

We Sell Your Site

Classifieds for Selling Sites

BizQuest : Great place to list websites for sale.  You’ll certainly standout with a quality site that is asking for less than $25,000

Bizquest

WebsiteBroker.com – Pretty good selection of sites and a good site to get some exposure to your listing.

Website Broker

DealASite – They offer a free listing service which leads to having a lot of junk sites but again if you have a quality site to sell this may be a good option because you’ll stand out.

Deal A Site

Forums for Selling WebSites

Digital Point : This is one of only two forums I personally look at for sites to purchase.  You can find some quality sites among a lot of junk sites.  If you are selling on this site expect to have experienced sellers.  So don’t try and pull the wool over on someone with fake traffic.  Be warned.

Digital Point - Selling a Website

Warrior Forum : Same as Digital Point.  Experienced buyers and sellers hang out here.  This is a great forum and well managed.  You’ll get kicked out quick if you don’t follow the rules.  So read the rules first for listing a site before you do.

Warrior Forum Selling a Website

Leave a comment with any experiences you’ve had in selling your website. test

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More Buying and Selling Website Tips http://www.buyingandsellingwebsites.com/more-buying-and-selling-website-tips/ http://www.buyingandsellingwebsites.com/more-buying-and-selling-website-tips/#comments Mon, 09 May 2011 04:25:20 +0000 http://www.buyingandsellingwebsites.com/?p=1902 Here are a few websites, tools, forums and even a mastermind group you can join, all for those interested in making money buying and selling websites.

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"Buying Websites"

Here are a few websites, tools, forums and even a mastermind group you can join, all for those interested in making money buying and selling websites.

You should certainly take a look at each of these sites below and bookmark them if you are serious about getting involved or more skilled in this business. Of course you should be joining our membership as well, but at the very least take a look at a few sites below and take some action to start making money today.

Recommended Tools for Buying Websites and Selling Websites

Website Flipping Forum (Now open to the public for select sections)
Buying and Selling Website Mastermind Group
Buying Websites – Blog
Selling Websites – Blog
Building Websites – Blog
Website Flipping Tools
Beginner Strategies for Buying and Selling Sites

Full disclosure. We own all the sites we are promoting above, but needless to say if we are out buying all these sites and are in the business of buying and selling, then you should pay attention to the content. You should even consider joining the mastermind group to work with us (Chris Yates and David Gass).

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Building Websites http://www.buyingandsellingwebsites.com/building-websites/ http://www.buyingandsellingwebsites.com/building-websites/#respond Wed, 23 Dec 2009 06:10:05 +0000 http://www.buyingandsellingwebsites.com/building-websites/ You Build. We’ll Show You How. Building websites to sell, is something you might want to do for several reasons. Maybe your budget prevents you from buying an existing website. Or maybe you have an idea, product, or service you are creating that is brand new. Whatever the reason may be, when it comes to […]

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You Build. We’ll Show You How.

Building websites to sell, is something you might want to do for several reasons. Maybe your budget prevents you from buying an existing website. Or maybe you have an idea, product, or service you are creating that is brand new. Whatever the reason may be, when it comes to the topic of how do I actually build a website, you must first determine what type of site you are going to build.

There are 4 main types:

Building Product Websites to Sell

Have you made or invented something you are looking to sell? Do you provide a service like photography, web design, or coding? The “product” can be an item you sell or even you yourself (your expertise for a given topic). In either case you are building a product website.

Now product websites seem simple on the surface, but they are perhaps the most challenging when it comes to actually building them. It is not so much that the actual building of the website is hard, it has more to do with creating the mission and vision of the project.

What will your website look like? Do you like a lot of colors or a more minimalist approach? Are you going to actually sell items through the website or will people contact you directly? If you are going to sell items through your site, what payment processor should you use? The list goes on and on.

It’s not to say you don’t have to consider these things when building other types of websites, but since a product selling website is oriented around a unique product or brand, often times this type of website can present the most front-end questions you must know the answer to before beginning the design process.

On the flip side though, if the site is just a personal work portfolio or blog, this process can be fairly straightforward (unless you’re like me and can’t make up your mind about design elements). So as the name suggests, product websites are centered around produced items or professional services.

These types of sites can be some of the most profitable but can be difficult to resell if the product/service is centered around you.  If it’s a product that someone else can take over and update the value of the site is much greater than if the product has a limited life or you are needed for updates and changes.

Building Affiliate Websites to Sell

Affiliate sites are can be easy to create, but most designers make them complicated when they don’t need to be. The thing to remember when building affiliate sites is minimal distractions and a clear call-to-action. Nothing else matters (not even design).

Now before you get up in arms and tell me I’m wrong, let me prove it to you by sharing an example. Sometime in 2006, one of our friends just started learning html and was promoting several different VOIP offers (companies like Vonage).

He had started to have some real success promoting them via PPC, so he decided to take what at the time were very, very basic design skills and put a site together. This is what the first site looked like:

Awesome, I Know.

 

Interestingly enough, this site converted like crazy! He had many solid 4-figure days just promoting VOIP offers just through this little work of art. It goes to show that when building affiliate sites, laser targeting your visitor on one or two things – the products you ultimately want them to go buy – is the name of the game.

Thankfully, a lot has changed since 2006, and in 2012 there are several other design options. Just remember with affiliate marketing that design is not the primary focus.

In the Premium membership program, we’ll not only explain affiliate sites more in depth, we’ll show you actual examples and provide complete training on setting up the sites.

Building Membership Websites to Sell

If you want to start a membership site, then there are several things you must consider. There are 5 main types of Membership Websites, and while we cover all 5 in the membership program, we want to spend this time talking about one that is probably the most popular: Content-Based Membership Websites.

With content-based membership sites, you are taking material you’ve produced like training or how-to videos, compiling it in one location, protecting it with a membership script, then charging people for access. A perfect example would be our very own Buying & Selling Websites Membership Program.

Successful content-based membership sites answer yes to two key questions:

1) Is the target market large?

2) Is the training or information not easily found online?

Using BASW as the example, this site was created based on the real-life experience of two internet entrepreneurs. There is website after website that talks about building websites and making money online, but there is no one with our individual stories.

With our combined real-life experience we had over 20 years of marketing online, millions in sales through our sites, an extensive knowledge of ppc, seo and scaling online businesses for sale. This material would be valuable to those either looking to start an online business, to anyone who owned a website or who wants to buy and sell websites. The market was large.

Since so much of our program is from personal experiences, case studies, and showing people the mindset they must have to be successful online, the second question is easily answered. The material is most definitely not easily found online because it is personal experience.

You have to be able to answer that question, otherwise both you and your customers will be confused and unhappy. With BASW, this was easy. The goal was to teach people things that would not just work in 2012, but in 2024 and beyond. The focus is online, but the business fundamentals taught along the way (tax strategies for example) help our members start thinking like a true entrepreneur whether they are doing business online or off.

“So that sounds good for you guys, but what about me? I don’t have any experience that others would pay for.”

Maybe not, but I know you know someone who does, and this is a good transition to another important point about building website in general. Don’t try to force your training on a market. Find people looking for a market. If you don’t have the personal expertise, partner with someone who does, and create it.

Go back and read that again. Building a successful membership site is not easy. It’s nearly impossible if you go out and try to make your interest, hobby, or passion the topic of your content-based site. Use free tools like Google’s Keyword Tool or Google Trends to see what people are searching for then give it to them.


REAL LIFE EXAMPLE: A few years ago we noticed a new product on Clickbank about some game called Farmville. We had no idea what it was, who would be interested in playing it, or anything about the game, but we know there are several new membership sites selling Farmville Cheats or Farmville Secrets that are making a killing right now.

I could just have easily passed that by and thought, “Nobody is going to spend money on that,” for the simple reason that I had no intention of spending money on it. But there are people who want to spend money on it and who are spending money on it as you read this! That’s what I love about the internet and content-based membership sites specifically.

You can take this knowledge we teach you and literally enter any market by partnering with someone who knows that industry or topic. The one thing to remember is you must: 1) Research what people are looking for, 2) Determine if they’ll pay to learn about it, 3) Partner with someone or build it yourself.

In closing, I mentioned membership scripts above, and two of the most popular are Amember and Membergate. I’ve personally used Amember and love it. It is a very cost effective solution for membership websites and sufficient for most membership website needs.

Membergate is more expensive although a more google friendly format and easier to use.  

Building Content Websites

We almost didn’t include this because we sort of grouped content websites with membership sites in the training program, but we wanted to at least mention this option.

This would be the last type of website we would recommend building because there is no business model behind a true content website. The only thing content sites have going for them is that if they create enough of a following (traffic) they can sell advertising or promote things as an affiliate. “If” is the key word because you will need be prepared to write a lot of unique material to get any considerable amount of traffic with which you can make money.

Unless you have a domain that gets a ton of type-in or organic traffic, we would stay away from building pure content websites unless you have a clear plan for monetization. Having said that, all the news and celebrity/gossip sites would fall under this category.

Website Building Software

Once you’ve determined the type of site you wish to create, finding the right software is next. If you know HTML (or don’t mind learning), we would hands down recommend purchasing Dreamweaver from Adobe. This is what professional web developers use to build websites, and there are some great resources, books and websites teaching HTML, CSS, and all the other 3-4 letter acronyms related to building websites. One website that we especially like for learning just about anything you need to know online is Lynda.com.

What Else Can You Teach About Building Websites In 2012?

Lots. Here are the lessons incuded in the Website Builders (Ant) Section of the Membership Site:

Picking the right domain and host.

 

Software used to build new websites.

 

Introduction to WordPress (my favorite platform to build sites and it is free).

 

Membership sites explained.

 

Membership site live examples.

 

Affiliate sites explained.

 

Affiliate site live examples (see one of my own sites).

 

Product sites explained.

 

Product site live examples.

 

Traffic, Traffic, Traffic.

 

Buying Links: The Facts, The Myths, The Truth.

 

Finally, learn what a few of our very own customers have to say about BASW. From all different walks of life (and from all over the world), they each share unique insights into what BASW has done for them. NEXT: Customer Reviews & Success Stories.

Like what we’ve taught you for free? Join BASW today!

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Selling Websites http://www.buyingandsellingwebsites.com/selling-websites/ http://www.buyingandsellingwebsites.com/selling-websites/#respond Wed, 23 Dec 2009 06:09:25 +0000 http://www.buyingandsellingwebsites.com/selling-websites/ How Not to Sell Your Site: Whatever you do, don’t fall for these common seller mistakes.     If you are looking for information on how to sell a website, let us start off by saying congratulations. You are not the norm (but in a good way). For some reason, most online entrepreneurs fail to […]

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How Not to Sell Your Site:
Whatever you do, don’t fall for these common seller mistakes.

 

 

If you are looking for information on how to sell a website, let us start off by saying congratulations. You are not the norm (but in a good way).

For some reason, most online entrepreneurs fail to consider the eventual sale of their business, and the fact that you’re even researching this topic shows that you’re thinking with the right mindset. Mindset is important, and it is also one of the hardest things to teach. You’re off to a good start.

If you own a website and it’s not for your own personal enjoyment, take some notes.

Like most everything, when it comes to selling a website there is a right way to do it and a wrong way. Unfortunately, 95% of website sellers do it the wrong way, and our goal is to make sure you don’t make these same mistakes (Of course, this can be to your advantage when buying websites. Keep that in mind).

It can be the difference between selling your website for 10x earnings or 40x earnings, so it’s critically important that you learn the right way to sell a website. To learn the process behind selling websites for the highest price, we want to do things a little different. We want to teach you…

How NOT To Sell A Website

Site after site will talk about the “window dressing” things you can do to prepare your site for sale, but what they don’t teach you are the costly mistakes most website sellers make during this process. We’re going to cover the more common mistakes here, and hopefully this will keep you from doing the same. You ready? Pen and paper in hand? Let’s begin.

Don’t Sell When The Business Is Declining

The word that comes to mind here is panic. If you start to see some unflattering numbers related to your traffic, sales levels, or income, selling the website should be the last thing you do, but regretfully it’s what most sellers think of first.

You have to think about it from the buyer’s point of view.

If you were looking to buy your own site, would the decrease in business make you excited and willing to pay a decent multiple? Probably not. Would it place questions of doubt about the longevity of the site and its future potential? Absolutely.

If your online business is going through a dry spell, don’t give in to the thought in your head that says, “Time to exit” because the price you might get (and might is the important word) will pale in comparison to the multiple you could fetch if the business was on a more stable ground, or…gasp…actually increasing in traffic and income.

Take real estate for example. If a house is in foreclosure, what is the first thought a prospective buyer has? They expect to get a good deal because of the circumstances that caused the house to enter foreclosure: the owner is being forced out.

Selling a website when your business is declining is like telling the buyer that you’re in trouble. While we would never say to lie or exaggerate anything, it’s important to be mindful of the perception you create by doing this.

Don’t Sell With Short Income History

When looking at buying a website, nothing turns us off more than when the seller says the site is making $4000/month, but it’s only been online for one month! What?? How can you expect any legitimate buyer to give that a second thought.

You all but guarantee the site will sell for a fraction of what it could sell for if you had at least 8 – 12 months of data.

While it might seem like an opportune time to unload a site after it’s first month (that happens to be a good month), keep in mind that the potential buyer will have nothing to base the sustainability of the “business” with only 30 days of data.

TIP: Also consider tax advantages/dis-advantages to selling within the first year especially if you are not the original owner. With higher priced deals, the tax savings or tax cost alone can be tens of thousands of dollars. Talk with your accountant or attorney about each specific case, but capital gains (at least now) are much lower then your personal or business tax rate.  Although, there are other options for how you treat the website, as an asset or   even inventory. Depending on how you treat the asset will depend on how it is taxed.  

Don’t Sell To Poor Markets (some websites won’t sell)

If you’ve taken the time to build a site around basket weaving, poured your heart and soul into it, then go to sell and wonder why you can not find a buyer, you’ve most likely committed this common seller mistake. This is more of a cautionary tale to those building websites, but if you build a site in a niche where there is little demand or no way to monetize it, don’t expect a big payday when the time comes to sell.

The Bottom Line: Don’t expect to get top dollar for some obscure niche that has no growth potential, and if you are buying a website to resell later, make sure you pick a good, healthy market.

Don’t Sell Websites That Are Illegal

Before you think this is obvious, we’ve got two words for you: celebrity and lyrics.

If you don’t own the copyright to celebrity pictures or music lyrics, you can’t put them on a website. If you then go and try to sell that website, well then you’re just asking for all sorts of trouble.

If you do sell a website with illegal content, you are still legally responsible for that material since you put it there in the first place. And don’t think for a second that your buyer won’t point the finger right back to you if they get sued (by suing you as well).

Make sure whatever you put on your website is 100% your own or within your rights to publish and ultimately sell. This is yet another reason why using proper legal agreements is critical when buying and selling websites.  In the premium membership of BASW we provide many of these agreements for use.

Don’t Follow “Conventional Wisdom”

When it comes to selling a website, this is one time you want to fight the urge to follow the typical website selling crowd, and without giving away all the secrets, the best method to sell is not using an auction format or a classified ad. We talk a good bit more about selling websites the right way in the Forumla.

Don’t Sell A Website Without Using Legal Agreements

Make sure that no matter what you always use legal agreements when selling a website. You want to clearly spell out what is being sold, what the buyer is receiving, what your obligation is to them (if any), and any potential gray area of problem that may arise. The more detail the better.

As part of BASW membership program, we give you 3 sample contracts and legal agreements that were custom created for buying and selling websites.

Whatever you do, don’t be afraid to use legal agreements and non-disclosures. They are there to protect both you and the buyer (and this will also signify to a buyer your seriousness and professionalism regarding your business – a seller who has dotted the i’s and crossed the t’s is a reassurance to any buyer).

Don’t Sell Websites With Paypal

As the website seller, you want to make sure and accept the right type of payment for your website, and that means NO PAYPAL. PayPal is fine for deposits, or a small down payment (less than $2,000), but you should never accept PayPal as payment for your website.

If the site you are selling is a few hundred dollars this is not as big a deal, but if you are selling a website for $5,000 or more and you accept PayPal as the payment, you better be prepared to get ripped off.

The reason for that is that if someone pays you with PayPal or a credit card, once you transfer the domain and content to them, all they have to do is file a chargeback on their card and they can get their money back. You, on the other hand, are in the unfortunate position of being out the website and the money!

This is why you always want to use a wire service, escrow.com, or certified cashier checks for handling the transaction.

But We’re Just Getting Started. Discover What Else You Will Learn About Selling Websites With a Premium BASW Membership

We hope you have learned something with the 7 seller mistakes listed above. This should save you both time and money when it comes time to selling your website. If you’re interested in learning even more about selling websites like a pro, there is still a lot more to learn. Things like…

What types of sites do buyers want to buy?

Ways to fix up websites that you bought.

Where to sell your websites.

When to use a broker.

How to collect money from buyers.

How to transfer ownership to new owners.

How long it takes to sell a website.

What kind of buyer should you be looking for?

Should you consider owner financing/taking payments?

How long to hold a site before selling it and why.

Explain the various taxes associated with selling websites.

When it comes to selling websites, there will always be demand for quality. There is never a shortage of website buyers, they’re just looking for good websites to buy. Any good investor understands that the majority of the web is filled with junk, and to find quality, they’ll have to search for it.

Since we know the quality websites sell, that leads us to the million dollar question – or perhaps the multi-million dollar question: How does one build a quality website?

We’re so glad you asked! NEXT: How To Build (Profitable) Websites

Like what you’ve seen so far? Join BASW today!

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